2024年100所名校高考模拟金典卷 24新高考·JD·英语-Y 英语答案

2024年100所名校高考模拟金典卷 24新高考·JD·英语-Y 英语答案正在持续更新，目前2024卷行天下答案网为大家整理了相关试题及答案，供大家查缺补漏，高效提升成绩。

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Thank you so much for your insight,Scott.This past week,Tease Your Brain left the studio to ask people's opinion aboutbrand language.Let's find out what they said:A marketing professor:In my book The Language of Branding,I mention thatbrand language is a brilliant way of enhancing customer loyalty ()Companiesthat persuade people to use their own terms create "a sense of belonging andimproved loyalty to the brand".It also enables employees to work more efficiently.A sociologist:People become part of a "speech community"when they usespecialized vocabulary,which creates a feeling of shared values.Every time acompany gets a consumer to refer to its products using a branded term rather than ageneral description-whoppers,say,rather than burgers-it is drawing them into itsown community.In so doing,it makes them more likely to buy its products in thefuture.OK.Now let's listen to what a customer in Starbucks said.I heard you order your coffee with the brand language,"no-whip".So,what doyou think of this kind of language?A customer:I think it helps to create a "tribe"that members identify with.TakeCrossFit,a fitness firm as an example.It has come up with a set of extensivevocabulary-"wod"means "workout of the day".Using this kind of description,Ifeel like I am in the CrossFit group.25.Which of the following belongs to Starbucks language?A.Triple double.B.Whopper.C.Wod.D.No-whip26.Starbucks language was invented toA.model a new marketing toolB.give its baristas a sense of belongingC.get customers to identify with the brandD.provide a platform for people to share their values27.What is the purpose of the episode of the show?A.To feature Starbucks'popular products.北京市西城区2021一2022学年度第一学期期末试卷高三英语第5页（共13页）